Nikon is not in business of selling cameras, they are in the business of helping people capture, store and share priceless life’s moments.
2. Why are you doing it?
Mastercard – making the life of E-commerce simpler.
3. Are you ahead of your customer’s needs and wants
An example of a company that failed at this is Kodak whose camera film sales dropped by 97% between 2002 - 2011 because they had failed to realize that their consumers where trading in their old film cameras for digital cameras which didn’t require a film. What if Kodak had invented the memory card?